About This Course
This course has been developed to give learners an overview and understanding of what are supply chains, how they work and their critical importance in global trade. The Global Supply Chain Customer Relation Management course explores the critical component of the customer in this eco system. CRM is a way of thinking about a customer in terms of strategy, technology and as a process.
Being customer centric and understanding how to provide value to your customer is critical to gaining and retaining customers in a world where switching suppliers and using different channels is becoming easier every day. In this course, you will learn the following:
The definition of CRM, being customer centric and providing customer value.
How to develop customers.
How to understand demand and product life cycle management.
How to handle orders and issues that arise.
How to customize an order, claims and returns.
Course Staff
Alice Infeld
Years working at multinational companies Tambrands Inc. and Novartis Pharmaceuticals provided a strong foundation before leaving the corporate world to become a principal in WFExports Inc. in 2003. WFExports Inc.’s primary niche is global supply chain management for MSME’s.
Alice was born and raised in Denmark. She studied commerce at the Copenhagen School of Business and attended University of Toronto where she graduated in International Relations and Physical Anthropology. Further studies included sales and marketing at the American Management Association Europe SA in Brussels.
Michael Young
An early foundation in the legal and business worlds led to the development of WFExports Inc. from 1996. WFExports Inc.’s primary niche is global supply chain management for MSME’s.
Michael was born and raised in Vancouver, Canada. He attended Princeton University:math, Oxford University:law, London School of Economics-SOAS:law, Harvard University:software engineering and MIT:global supply chain.
